The Big Score
Co-creator | Executive Producer
Co-created and executive produced The Big Score, a short-form music docu-series spotlighting composers in film and television. Developed as a long-term brand asset for Disney Music Group, the series was distributed across Hulu, YouTube, and Disney+, driving increased visibility for priority soundtracks while strengthening the company’s connection to culture-forward storytelling. By celebrating the creative process behind the screen, The Big Score helped humanize the business of film scoring—and drove a measurable lift in soundtrack streams year over year.
My Role
Conceived and developed the original series concept to spotlight Disney composers working across film and television
Served as co-creator and executive producer, leading the project from ideation through post-production and multi-platform distribution
Oversaw creative development, including episode structure, talent selection, editorial tone, and interview direction
Collaborated with internal stakeholders across Disney Music Group, Disney+, and Hulu to ensure brand alignment and platform readiness
Directed cross-functional teams across production, design, and digital to craft companion content for social and streaming
Positioned the series as a brand-forward, culture-centered IP—building emotional equity for Disney while addressing a gap in industry representation
Impact
Creative Process In The Spotlight
Offered fans a behind-the-scenes look at the composers shaping Disney’s most iconic and emotional moments across film and television. Each episode demystified the scoring process, turning background creators into front-facing storytellers.
10% Increase
In Soundtrack Streams on Featured Titles
Audience Engagement + Platform Reach
Distributed across Hulu, YouTube, and Disney+, the series expanded Disney Music Group’s digital footprint and introduced new audiences to the faces behind the music. The launch coincided with a more than 10% year-over-year lift in soundtrack streams across featured titles.
Brand Equity Through Storytelling
Positioned Disney Music Group as a proactive leader in music storytelling by developing original IP that spotlighted a rarely seen side of the creative process. By moving beyond traditional promotional formats, The Big Score expanded the brand’s narrative footprint.
Cross-Platform Distribution
