Star Wars: The Acolyte “Power of Two”

Executive Producer | Creative Strategist

Directed the creative strategy and execution for Power of Two — the first end-credit song in Star Wars live-action history. Written and performed by grammy award winning artist, Victoria Monét for The Acolyte, the track introduced a new emotional dimension to the franchise’s sonic identity. I led the song’s development from concept through rollout, aligning the track’s narrative with the series’ themes and positioning it as a cultural bridge for both longtime fans and new audiences at scale.

My Role

  • Led creative development end-to-end for lead single “Power of Two”, the first-ever end-credit song in live-action Star Wars history.

  • Partnered with Grammy award winning artist Victoria Monét to Executive Producer the featured single — aligning lyrical narrative and sonic tone with the series’ core themes.

  • Collaborated with Lucasfilm, Disney+, and internal music, marketing teams to ensure brand cohesion and creative alignment.

  • Collaborated with lead Product Manager to direct asset creation, including key art, visualizers, and platform-facing content to enhance discoverability and fan engagement.

Impact

22M+

Total Impressions

FRANCHISE INNOVATION

Introduced a first-of-its-kind creative milestone for the Star Wars universe: the debut of an original end-credit song in live-action franchise history. This addition marked a tonal shift for the series—expanding the storytelling palette with music that deepens emotional resonance and character mythology beyond the screen.

BRAND AMPLIFICATION

Positioned The Acolyte as a forward-thinking, culturally attuned installment within the Star Wars canon. The collaboration with Victoria Monét extended the show’s reach into new audience segments and media verticals—generating conversation across music, entertainment, and fan communities, and signaling Disney’s continued investment in evolving the franchise’s creative identity.

10M+

Total Engagements

RECOGNITION

“Power of Two” received a 2024 Hollywood Music in Media Awards nomination for Best Original Song in a TV Show or Limited Series—cementing its creative impact and validating the project’s role in expanding the musical language of the Star Wars franchise..

MUSIC STREAMING BOOST

“Power of Two” drove a 356% increase in Star Wars: The Acolyte soundtrack consumption across major DSPs following its release—demonstrating not only audience appetite for contemporary, character-aligned music, but the franchise’s capacity to generate standalone music moments that perform at scale.

4.4M+

Total Music Streams

Press & Support

Theresa Helmer - VP, Brand Digital Marketing

“Collaborating with Jathan on this bold, one-of-a-kind franchise activation was a true testament to creative courage. His ability to steward a big idea reminded me that the most memorable moments come from taking chances…”

Previous
Previous

Music For The Movement

Next
Next

ESPN